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There are 2 main parts to a logo:
A logo mark is the what most people think of as a logo. It’s a unique combination of shapes and colors that visually communicates something about the brand. A strong mark is powerful indeed, as you’ll see below.
Typography (aka the Fonts) is a surprisingly effective way to communicate both with words and with visual design. Typography is just as powerful a tool as the mark.
BRANDING IS EVERYTHING
We’ve all heard people (or ourselves) say:
“You’re paying for the brand.”
“I don’t want that off-brand junk.”
People love “name brands” and they’re often “brand loyal“.
Clearly, brands are big business.
When it comes to building a fashion business, nothing is more important that branding. Your brand is how your business conveys its message to the world through the use of visual design, color and careful messaging.
Here at Prototype, we’ve worked with hundreds of brands from across the fashion spectrum and we understand the needs of fashion brands better than anyone in the industry.
Let’s talk about branding and why it’s so important to your fashion label…
Build Your Brand With Prototype
We don't waste your time or money. Our competitively-priced branding packages will position you for success with everything you'll need to launch a fashion brand and start making sales.
Take a look at these logos. How many of these companies can you name?
Probably all of them, right? Easy!
That’s the power of the logo mark.
Back when I was in design school in San Francisco, I used to tease the typography students in my school (Sorry Fernando!). I was kidding, but only half kidding. At that time, I didn’t understand the raw power of a font.
For example, take a look at these typography-based logos. Do you think you could recognize them even if they had other words written? Probably most of them, right?
Think about that for a second… Wow.
The subtle ways our written alphabet can be tweaked in order to trigger memories and associations is truly remarkable.
Work With PROTOTYPE To Create You
We know there are literally thousands of resources out there to develop your brand.
However, Prototype is the ONLY resource that specializes in fashion brands and has the ability to take your brand all the way through the process and across the finish line.
We’re not just a team of fashion designers and sample makers. Inside Prototype, we have a wide range of other professionals with expertise in graphic design, photography, interior design, architecture, visual merchandising and more.
We KNOW fashion branding, inside and out. We know exactly what you’ll need to make your fashion label a success!
Interested in learning more about fashion label branding services?
Common Fashion Branding Questions
Fashion logos are pretty much like any other type of logo, with one major difference. The most important consideration when you're designing or choosing a logo for your brand is to make sure that it will display clearly on the tags and labels that you'll be using on your products. Prototype's design team specializes in fashion branding, so we'll be able to guide you toward the best result.
You can definitely create your own brand logo using software like Adobe Illustrator or my personal favorite, Affinity Designer. Truthfully, however, if you're not a graphic designer, we'd strongly recommend that you hire someone to do the work properly. Your logo and branding is every bit as important as your products. You shouldn't neglect either. It's a bit of an investment up front, but it's well worth the expense.
It's relatively simple to create your own logo using software like Adobe Illustrator or Affinity Designer. Truthfully, however, if you're not a graphic designer, we'd strongly recommend that you hire someone to do the work properly. Your logo and branding is every bit as important as your products. You shouldn't neglect either. It's a bit of an investment up front, but it's well worth the expense.
If you do decide to create your own, you should definitely be using a vector software, NOT an image software. Why? Because vector artwork can be easily resized with no loss of quality. That's not the case with images. In other words, use an Illustrator type software not a Photoshop type software to create your own logo.
One of the biggest mistakes you'll ever make in starting a business is asking a friend or relative to do your branding. Trust us! Worst decision ever. 😅
At Prototype, we specialize in fashion branding, so we know exactly what you will and won't need to start your fashion label off right.
The typeface or font is another critically important part of a brand. When our designers work on a project, we have to consider ALL the various places your brand will need to be represented. It needs to be consistent everywhere.
There's just no way that a stock logo will have the same level of power to describe your brand as a custom logo.
However, if you're just looking for inspiration for a logo, we recommend using a stock vector artwork site, like Shutterstock.com.
Sites like that will have lots of ideas that you can adapt to your own brand.
However, fashion labels also often have a personal touch to the branding that connects to the fashion designer herself. In many cases it could be just the name of the designer. But the font and the flavor of the branding needs to tell a story about what type of products to expect from the brand.
We highly recommend using proven professionals, like the team at Prototype. Professional designers will be able to get better results, faster. This allows you to focus on sales, knowing that you have a strong design foundation.